F1 and Toyota Racing

Print Design • Artworking • Photo Manipulation

Brief
Artworking various marketing materials for Formula 1 and Toyota racing events, such as Welcome and Thank You notes, gift boxes and itineraries. Key tasks includes cutting out race cars, updating text and ensuring document is set up correctly for print using CMYK and crop marks.

McLaren F1 x Dropbox Print Ad

A print ad exploring the Dropbox and McLaren Formula 1 Team partnership. I wanted to create a striking, motorsport-inspired layout using bold typography, slanted angles and graphic elements to convey speed, innovation and peak performance while remaining accurate to both brands’ visual identities. Also exploring how the print ad could be adapted to various outputs such as a magazine spread and OOH.

Visit Qatar x Audi F1

Audi F1

Welcome and Thank You notes

McLaren F1

Name badges

Hilton

Gift Box

Toyota Racing

Car cut-out

Before

Before

Casio x Toyota Racing resizing campaign visuals

After

After